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6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand name and sense that companies understand them as individuals. So how can companies stand out from the crowd? Employers should be proactive in their technique to bring in candidates, and recruitment marketing is the option

Recruitment marketing is a fairly new way to attract prospects, both passive and active, to your business. It involves embracing the very same principals and methods used by marketing to attract candidates and increase brand name awareness. Some examples of marketing practises now being used by HR groups consist of: employment list building, SEO, guerrilla marketing, social marketing, personalised candidate journey and content production.

According to SHRM, business that integrate recruitment marketing into their hiring strategy can create three times more applicant leads than those who do not - leading a 100% greater close rate on candidates. Additionally, current research by Allegis found that running a recruitment marketing campaign can conserve companies as much as 40% on overall talent expenses. On top of these cost savings, employment recruitment marketing boosts employer brand name and brings in an estimated 50% more qualified prospects.

It's exceptional to see how a deep understanding of your candidates can cause that inspire them to do something about it. We've assembled a list of six of our preferred creative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These projects pressed the boundaries of conventional job advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World's Greatest Salesperson

To engage and hire the most competent salesmen in business, Ogilvy, one of the worlds most prominent marketing companies, ran an innovative recruitment campaign to find 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they invited the prospective prospects to film themselves offering a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic method of recruitment marketing projects.

They are an excellent way to attract passionate applicants in addition to acting as a preliminary screening test. Companies may ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google's 2004 puzzling signboard. This marketing project was a great success for Google and earned full marks online within mathematical and engineering forums - even before Google was known as the brains behind the operation.

The billboard, positioned in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who thought they were smart sufficient to fix it. Once resolved, the equation revealed a site URL (www.7427466391.com) that the solver should go to.

Those clever sufficient to solve the signboard puzzle were given one final puzzle once on the site.

Successful prospects got the message:
"Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're pleased you're here. Something we learned while building Google is that it's much easier to discover what you're looking for if it comes trying to find you. What we're searching for are the finest engineers on the planet. And here you are."

The signboard was an appealing way to draw in some of the most intelligent minds to Google. Google grouped this prospect pool into enthusiastic 'problem solvers' - an extremely esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the task of working with 100 staff members. To fill this high number of positions, they needed to think big. IKEA's outside the box thinking resulted in a wonderful "inside the box" solution.

IKEA chose to target those who they knew already enjoyed IKEA by putting 'career guidelines' inside package of IKEA products for clients to find upon opening their item. The directions mirrored their famous assembly directions, instructing clients on how to "assemble your future".

The project was a substantial success, and customers adored it. Thousands of consumers used, and IKEA worked with 280

workers who admired the IKEA brand name. The factor for the success of the campaign was not simply down to its imagination however also because it talked to IKEA's existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively gotten in touch with prospects in a personalised way, in their own homes just as they're focused on assembling their new furniture.

Volkswagen: A Hidden Message

When Volkswagen had to hire skilled mechanics, they thoroughly considered where this target audience hung out so that they could interact their recruitment message successfully.

Volkswagen picked an apparent however uncommon placement, the undercarriage of cars in need of repair. Volkswagen deliberately dispersed faulty cars and trucks with the message hidden beneath to service centres throughout Germany in anticipation of drawing in knowledgeable employees.

Volkswagens campaign was a fantastic success, and they employed many experienced mechanics while validating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in ambitious students to their business. They reached trainees by going to the one location guaranteed to have students around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that read "We're looking for students who aren't satisfied with just any service. www.McKinsey.ch."

The project's aim was to pre-filter candidates by bring in those that aren't pleased with simply any option and wonder innovators. The pencil twisted the guidelines of marketing, and it's simple message resonated with many, resulting in high-quality graduate works with at McKinsey.

Much like this pencil, recruitment marketing campaigns don't have to be expensive, and companies can say a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing the right way. Their careers page has 1.2 million likes, and they publish content two times a day - often more. They share material that possible workers can associate with and feel inspired by, such as specific workers achievements, days in the life of a worker and general everyday updates from across the Marriott network.

Marriott desires to convey a sense of personalisation with their careers page so that possible staff members can develop a genuine connection with the brand name. They accomplish this by enabling named staff members to respond to any questions on the professions page from the business profile. Marriot likewise uses a chat service to those seeking to discover more about life at the company and employment recommendations on how they can successfully make an application for a position.

Marriotts method shows you do not require remarkable out of package believing to get in touch with candidates. There are a myriad of ways your company can approach your recruitment project. Marriott's technique is simple, and any business can replicate this method and employment attain the same success. Have a designated place where you share insights on life at your business and most notably, listen to possible prospects and react to their questions quickly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the best experience possible and you have time to concentrate on what matters, your people. Learn more about us here.

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