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Missouri Sports Betting Ballot Measure Approved By Voters

Missouri voters approved legal mobile and retail sports betting, permitting managed books to take bets next year.

The sports betting tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the very best sports betting fans worldwide and they showed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we want to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax earnings to our surrounding states. Most notably, the passage of Amendment 2 means a new, devoted, irreversible financing stream for Missouri classrooms."

Missouri sports betting wagering next actions

Voter approval implies up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel funded almost every dollar of the "yes" project and will certainly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the ballot step, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.

The staying 6 licenses are scheduled for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular proponents of the ballot measure.

In addition to DraftKings, FanDuel and Caesars, Missouri bettors need to expect other leading nationwide brand names including BetMGM, bet365, and Fanatics to seek market access.

Launch probability tiers IF Missouri citizens approve sports betting:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's tally measure allows every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 casinos handled by the six gambling establishment operators are anticipated to open in-person sports betting alternatives such as sports betting kiosks and potentially devoted, full-service sportsbooks.

The six sports betting groups can likewise open in-person sportsbooks within or nearby to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally procedure requires the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering project comes despite millions in funding opposing the procedure from one of the state's biggest gambling stakeholders.

Caesars spent millions of dollars to beat the step. In many other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per handled residential or commercial property.

In that situation in Missouri, Caesars would be afforded at least 3 potential licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property model, companies can either open additional internal books or, more commonly, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, could potentially have an upper hand on their competitors by earning the pair of untethered licenses. It remains to be seen which two books will earn these slots, however the language around the tally step would appear to favor the two nationwide market leaders.

Polling earlier in the year showed the "yes" vote with a minor lead. Support efforts were boosted by tens of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements focused on the profits legal sportsbooks would produce for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' ads were deceptive and the tens of millions of predicted dollars raised would have a minimal impact in a state that currently invests billions on education every year.