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Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
By Lampert
LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas high-end jets are enticing purchasers with their smooth silhouettes, plush cabins - and increasingly, their use of alternative fuels.
Fuel manufacturers and jetmakers are eager to showcase novel types of air travel fuel deemed less damaging to the climate, from used cooking oil to the distinctly less glamorous meat waste.
Business jet operators, like airlines, have actually bowed to ecological pressure on aviation and devoted to cutting in half carbon emissions by 2050 compared to 2005.
Their hope is that embracing renewable fuel to suppress emissions could make service jets more appealing to environmentally mindful purchasers - particularly corporations dealing with concerns over sustainability from shareholders or green project groups.
The accessibility of less contaminating personal jets could also spare the rich and famous the unfavorable publicity experienced by Britain's Prince Harry and his spouse Meghan over a recent personal jet journey to southern France.
Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary business officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
"All of our product is inedible."
Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the show.
FLIGHT SHAMING
Private jets represent less than 0.1% of total yearly carbon emissions worldwide, however can release, usually, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.
Prince Harry has protected his occasional usage of personal jets to ensure his household's safety, and has stated that on the unusual celebrations he does not fly commercially he offsets his emissions.
But planemakers state occurrences such as the furore over his travel plan have actually included fresh challenges for an industry currently striving to justify its contribution to cutting business costs.
"Incidents of flight shaming involving using personal jets are unfortunate when you think about that our market has actually provided fuel performance enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and rich buyers. According to market data, billionaires only have a 19% service jet ownership rate.
But even an image transformation - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is unlikely to satisfy all critics at the Oct 22-24 luxury jet occasion.
Environmentalists and some experts stay skeptical that biojetfuels, typically mixed 50-50 with kerosene, will make a substantial impact on public understandings about high-end travel.
"No quantity of jatropha curcas or Brazil-nut fuel can make service jets look eco-friendly," stated aviation analyst Richard Aboulafia.
Demand from business jet operators for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.
World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production up to 150 million gallons by 2022.
Corporate charter companies and specialists are also seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.
Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet utilization research study his company just recently finished for a Fortune 500 business.
"At the end of the day, I think that rate, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)