关于我们

6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand name and sense that employers comprehend them as individuals. So how can companies stand out from the crowd? Employers should be proactive in their method to bring in candidates, and recruitment marketing is the service

Recruitment marketing is a reasonably new method to attract prospects, both passive and active, to your business. It involves adopting the exact same principals and strategies utilized by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams include: list building, SEO, guerrilla marketing, social advertising, personalised prospect journey and material production.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can create 3 times more candidate leads than those who do not - leading a 100% greater close rate on applicants. Additionally, current research by Allegis found that running a recruitment marketing campaign can save business approximately 40% on overall skill expenses. On top of these savings, recruitment marketing improves employer brand and brings in an estimated 50% more qualified prospects.

It's exceptional to see how a deep understanding of your candidates can result in projects that motivate them to do something about it. We've assembled a list of six of our favourite imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These campaigns pressed the boundaries of conventional job ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and employ the most skilled salespeople in the company, Ogilvy, among the worlds most popular marketing firms, ran an innovative recruitment project to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they invited the prospective prospects to film themselves offering a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A great benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing campaigns.

They are a great method to attract passionate applicants in addition to functioning as a preliminary screening test. Companies might ask candidates to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google's 2004 puzzling billboard. This marketing project was a terrific success for Google and earned full marks online within mathematical and engineering forums - even before Google was referred to as the brains behind the operation.

The signboard, positioned in Silicon Valley, presented an intricate mathematical equation to passers-by and challenged those who believed they were wise sufficient to solve it. Once solved, the formula exposed a website URL (www.7427466391.com) that the solver should visit.

Those smart adequate to fix the billboard puzzle were provided one final puzzle when on the website.

Successful prospects received the message:
"Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're thankful you're here. Something we found out while developing Google is that it's easier to find what you're trying to find if it comes trying to find you. What we're trying to find are the very best engineers in the world. And here you are."

The was an appealing way to attract some of the smartest minds to Google. Google grouped this prospect swimming pool into passionate 'problem solvers' - a highly renowned skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the task of employing 100 workers. To fill this high number of positions, they had to believe big. IKEA's outside package thinking led to a fantastic "inside the box" option.

IKEA chose to target those who they knew already liked IKEA by putting 'profession directions' inside the box of IKEA products for clients to find upon opening their item. The instructions mirrored their well-known assembly guidelines, instructing customers on how to "assemble your future".

The project was a substantial success, and customers loved it. Countless customers used, and IKEA worked with 280

employees who admired the IKEA brand. The reason for the success of the project was not simply down to its imagination but likewise since it spoke with IKEA's existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively gotten in touch with candidates in a personalised method, referall.us in their own homes simply as they're concentrated on assembling their new furnishings.

Volkswagen: A Hidden Message

When Volkswagen needed to employ gifted mechanics, they thoroughly thought about where this target market hung out so that they might interact their recruitment message effectively.

Volkswagen chose an obvious however unusual placement, the undercarriage of vehicles in need of repair work. Volkswagen intentionally distributed defective vehicles with the message concealed below to service centres across Germany in anticipation of attracting experienced employees.

Volkswagens campaign was an excellent success, and they hired many proficient mechanics while verifying themselves as an ingenious and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to draw in ambitious trainees to their company. They reached students by going to the one location guaranteed to have students around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out "We're trying to find students who aren't satisfied with just any option. www.McKinsey.ch."

The project's objective was to pre-filter candidates by attracting those that aren't satisfied with just any option and wonder innovators. The pencil twisted the rules of advertising, and it's easy message resonated with lots of, causing top quality graduate hires at McKinsey.

Much like this pencil, recruitment marketing campaigns don't have to be pricey, and business can say a lot in only a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the right method. Their professions page has 1.2 million likes, and they release content twice a day - sometimes more. They share material that prospective workers can associate with and feel influenced by, such as private employees achievements, days in the life of an employee and general everyday updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that prospective workers can develop a genuine connection with the brand. They achieve this by enabling called staff members to respond to any concerns on the professions page from the company profile. Marriot also offers a chat service to those seeking to discover more about life at the business and guidance on how they can effectively get a position.

Marriotts method reveals you do not need remarkable out of the box believing to link with prospects. There are a myriad of ways your company can approach your recruitment campaign. Marriott's method is basic, and any business can replicate this technique and accomplish the same success. Have a designated location where you share insights on life at your business and most notably, listen to potential candidates and react to their questions without delay and effectively.

INSERT-LINE

Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the very best experience possible and you have time to focus on what matters, your people. Discover more about us here.